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Freebies on License Sales

A freebie is a free bonus item you attach to a game-license sale — the “buy here, get this skin free” hook. It's a marketing lever to re-create launch hype: post “grab the game this week and get the Neon Skin free,” and players on the fence have a reason to buy now. Both the bonus and the game license are non-transferable: the bonus is bound to the buyer's account and cannot be traded or resold.

Create a bonus, then attach it

Creating and attaching are two separate steps, on purpose:

  • Create a bonus once on the Freebies page — a name, an image, the claim URL on your own site, and which platforms it can be redeemed on. It gets a stable token id.
  • Attach it to a campaign — either while listing the game (the “Freebie” section of List a Game) or anytime from a campaign's detail page.

Because the definition lives in your catalog, you can reuse the same bonus across many campaigns. Reusing keeps one item instead of fragmenting it into a different token every promo. It also fixes the bonus's expiry date, if you set one, for every campaign that shares it.

One bonus per campaign, the same for everyone

A campaign has at most one bonus, and every buyer gets the identical item regardless of which edition they bought. That uniformity is deliberate: a single free extra reads as a genuine promo. Stacking bonuses or giving bigger buyers more would start to look like an investment incentive, which is exactly what we keep this away from. (Your bonus's contents can be a multi-item pack — that's your fulfillment; to the marketplace it's one item.)

How a buyer gets it

The bonus mints when the buyer redeems their license — not at purchase. From there they choose:

  • Use it — your SDK grants the item to their game account; works immediately.
  • Keep it — leave it in their library and redeem later.

You fulfill the item on your own end, the same way you hand over a license key — FlipKey.gg mints the ticket and never holds your keys or items.

Bonuses are soulbound (and why)

A minted bonus is soulbound — permanently bound to the buyer's account. It cannot be transferred, traded or resold, by them or by anyone.

  • It does not restrict use. The buyer can redeem it in-game immediately.
  • It removes the buy → flip → chargeback scam outright, rather than delaying it: there is nothing to flip, so the card-chargeback window carries no resale risk.
  • It keeps the bonus clearly a promo rather than something with a resale price attached, which is the line we deliberately stay on the right side of.

Tradable collectibles are planned for a later release on a separate contract built for them. Bonuses issued now stay soulbound permanently — that flag is set on the first mint and cannot be changed afterwards.

Swap or rotate the bonus anytime

Rotate the bonus on a live campaign to spin up fresh hype — swap it from the campaign's detail page. Only new buyers get the change; everyone who already bought keeps exactly the bonus that was advertised when they paid. So the offer stays honest and you never have to rebuild a campaign just to change the freebie.

What can (and can't) be a bonus

A bonus must be a consumptive cosmetic — something you'd hand out in a promo. Simple test:

  • ✅ Allowed — cosmetics / goods: skins, outfits, weapon and vehicle cosmetics, emotes, sprays, banners, non-monetary access unlocks, collectibles with no stated value.
  • ⛔ Banned — money-like: in-game gold, coins, gems, credits, cash, or anything redeemable for money or currency. A tradable currency turns the marketplace into money transmission — using crypto doesn't change that.
  • ⛔ Banned — investment-like: anything that earns, stakes, pays out, appreciates, or is marketed as profit or “resale value.” That raises securities concerns.
  • ⛔ Also banned: game keys or the license itself, loot-box / random-chance rewards, items that need an extra purchase to use, third-party IP you don't own, adults-only content, and any real-money-value claims in the name or description.

Rule of thumb: if it's money or an investment, it's out; if it's a cosmetic you'd give away in a promo, it's fine. When you create a bonus you confirm it's a permitted cosmetic, you're authorized to grant it, and your EULA permits transferring it.

What it costs

Nothing. Bonuses are included in FlipKey.gg's platform fee on the license sale — no extra charge to offer one, and FlipKey.gg covers the on-chain minting when a buyer redeems. Your only cost is designing the item you're giving away.